Stay Top of Mind and Get Repeat Work
Last Updated on February 5, 2026 by Dan Stenabaugh
Most contractors lose work they already earned.
Not because they did a bad job.
Not because the homeowner was unhappy.
They lose it because they disappear.
Homeowners don’t forget good work.
They forget who did it.
Staying top of mind fixes that.
Why Past Clients Matter More Than New Leads
Past clients already:
- trust you
- know your work
- don’t need convincing
That makes them your easiest source of:
- repeat jobs
- referrals
- steady calls
Yet most contractors never follow up.
CTA:
If you’re chasing new leads while ignoring past clients, read How to Get More Calls Without Chasing Leads.
What “Staying in Touch” Really Means
Staying in touch doesn’t mean selling.
It means:
- reminding people you exist
- being helpful once in a while
- showing up before something breaks
One short message beats silence every time.
CTA:
If you don’t know what to say, start with What to Say When You “Just Want to Check In.”
Why Contractors Avoid Follow-Up (and Why That’s a Mistake)
Most contractors avoid follow-up because they think:
- it’s awkward
- it feels salesy
- they’ll bother people
Homeowners don’t see it that way.
They see it as:
- professionalism
- reliability
- care
Silence feels careless. A short note feels responsible.
CTA:
If follow-up feels uncomfortable, How to Explain Your Work Without Sounding Salesy will reset how you think about it.
The Simple Habit That Pays Off for Years
You don’t need a campaign.
You need a habit:
- one message a month
- to past clients only
- with no pitch
That habit compounds quietly.
If you want an easy place to start, the Keep Past Clients articles show exactly how to do this without turning it into a chore.
