Your story doesn’t need your whole life history. It needs: how long you’ve been doing the work who you help how you treat customers Example: “We’ve been helping homeowners in this area for over 20 years. Most of our work comes from repeat customers and referrals. We keep things simple, show up on time, and make sure the job’s done […]
This question makes contractors uncomfortable. It shouldn’t. A strong answer sounds like this: “We explain things clearly, show up when we say we will, and stand behind our work.” Simple. Calm. Confident. You’re not claiming perfection—just reliability.
Most contractors say, “There’s nothing special about us.” That’s rarely true. Difference shows up in: These details matter more than fancy features. Your difference is usually in how you work, not what you do.
Does your customer know your unique sales proposition? In the language of online marketing your unique sales proposition is the promise you make to all your customers. It is the statement that makes a promise your customer understands. It is what you do that is unique to your business. Your USP is what you stand for. In your USP you […]