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Stay Top of Mind and Get Repeat Work

Most contractors lose work they already earned. Not because they did a bad job. Not because the homeowner was unhappy. They lose it because they disappear. Homeowners don’t forget good work. They forget who did it. Staying top of mind fixes that. Why Past Clients Matter More Than New Leads Past clients already: That makes them your easiest source of: […]

3 Types of Contractor Newsletters That Actually Get Read

Most contractor newsletters don’t fail because email is dead. They fail because they sound like marketing. Homeowners don’t open newsletters hoping to be sold to. They open them because they recognize the sender, trust the voice, and expect something useful or interesting. The contractors whose newsletters do get read understand one simple truth: A newsletter isn’t a promotion channel. It’s […]

Why Email Marketing is the Best Retention Strategy In Construction

Updated 5/15/24 In the competitive landscape of the construction industry, retaining clients isn’t just about delivering quality builds; it’s also about maintaining robust relationships long after the project is complete. Traditional methods, like face-to-face meetings or handshakes over blueprints, have their place, but there’s another tool gaining traction: email marketing. You might wonder how email campaigns fit within the context […]