One Email a Month That Pays Off
One email a month can: You don’t need more than that. If you’ve never sent a follow-up email before, Start Here walks you through the first one.
One email a month can: You don’t need more than that. If you’ve never sent a follow-up email before, Start Here walks you through the first one.
The fear of being annoying stops most contractors. The fix is simple: be useful be brief don’t overdo it Homeowners appreciate reminders when they’re respectful. If you worry about tone, How to Stand Out Without Bragging helps you keep it calm and confident.
You don’t need clever copy. You need: Simple messages feel human—and they work. If your wording feels stiff or awkward, Clear Words Contractors Can Use to Get Calls shows how to loosen it up.
A short check-in once or twice a year beats no follow-up at all. It keeps: Not sure how often to reach out? One Email a Month That Pays Off breaks it down.
Past clients don’t ask, “Can I trust you?” They ask: That’s a much better conversation. If you’re spending money on cold leads, What to Do Before You Spend Another Dollar explains why this should come first.
Most contractors lose work they already earned. Not because they did a bad job. Not because the homeowner was unhappy. They lose it because they disappear. Homeowners don’t forget good work. They forget who did it. Staying top of mind fixes that. Why Past Clients Matter More Than New Leads Past clients already: That makes them your easiest source of: […]
Most contractors know they should follow up with past clients. They just don’t know what to say without feeling awkward. You don’t want to sell. You don’t want to annoy anyone. You just want to stay in touch. Good news: it doesn’t have to be complicated. First, here’s the mistake to avoid The worst follow-up message sounds like this: “Just […]
Most contractor newsletters don’t fail because email is dead. They fail because they sound like marketing. Homeowners don’t open newsletters hoping to be sold to. They open them because they recognize the sender, trust the voice, and expect something useful or interesting. The contractors whose newsletters do get read understand one simple truth: A newsletter isn’t a promotion channel. It’s […]
Updated 5/15/24 In the competitive landscape of the construction industry, retaining clients isn’t just about delivering quality builds; it’s also about maintaining robust relationships long after the project is complete. Traditional methods, like face-to-face meetings or handshakes over blueprints, have their place, but there’s another tool gaining traction: email marketing. You might wonder how email campaigns fit within the context […]
Revised 3/6/2024 For a long time you’ve tried to find a way to build a loyal customer base…one that is eager to hear about your latest projects, and thankful when you come up with solutions for their complex construction problems. Your past customers don’t always respond when you contact them with a call to stop by and see how they’re […]