In construction, trust is everything. Whether you’re remodeling a kitchen or developing a commercial building, your clients are making a significant investment—and they want to know they’ve hired the right team for the job. One of the most powerful ways to earn that trust before the first hammer swings? Video. Why Construction Companies Can’t Ignore Video Content Your future customers […]
When a homeowner or commercial client lands on your website, you’ve got about 7 seconds to make a connection—or lose the lead. And yet, most contractor websites are making the same costly mistake: They talk about themselves… instead of solving the customer’s problem. The Problem: Too Much “We,” Not Enough “You” Take a look at your homepage. Does it start […]
If you’re a contractor with a blog on your website, here’s a quick question: When was the last time that blog helped you land a job? If your answer is “I’m not sure,” you’re not alone. A lot of contractors start blogging with the best intentions. Maybe someone on the team wrote a few posts, or a marketing agency […]
If you’re a contractor, you probably have a love-hate relationship with the words “Free Estimate.” Or maybe it’s just hate-hate. You’ve been there. A homeowner calls, sounding friendly and curious. They want to “get a few quotes,” maybe “just talk through the project.” You carve time out of your Saturday, walk through their house, answer questions, offer suggestions—and then, nothing. […]
Let’s be honest—most contractors didn’t get into this business to write blog posts or figure out SEO. You’re busy running jobs, managing crews, and making clients happy. But here’s the hard truth: if you’re not using content marketing to promote your business online, you’re probably losing leads (and money) to contractors who are. The good news? With the right content […]
Let’s say this sounds familiar: You wrap up a job, the customer is thrilled, and then… silence. A lead calls for an estimate, seems interested, but disappears. You’re relying on word-of-mouth, but wish your past clients would remember to call you for that next project. If you’ve ever thought, “We need a better way to keep in touch with people,” […]
FAQ How do I grow my remodeling business? Focus on high-quality work, ask for referrals, build strong relationships with suppliers, expand service offerings, and invest in marketing. 2. How to market a remodeling business? Use social media, create a professional website, optimize for local SEO, leverage before-and-after project photos, run paid ads, and network with realtors and contractors. Tell the […]
Imagine this: A homeowner visits your website, loves your work, but isn’t quite ready to commit. Months pass, and when they’re finally ready to remodel, they’ve forgotten your name and hire a competitor instead. Now, picture a different scenario. That same homeowner signs up for your newsletter. Every month, they see your latest projects, read your expert tips, and feel […]
The remodeling industry is evolving fast, and 2025 is shaping up to be a year of both opportunity and challenge. While demand for renovations remains strong, contractors are facing increasing obstacles that threaten profitability and long-term success. From labor shortages to rising costs, staying ahead requires adaptability, smart strategies, and effective communication. In this post, we’ll break down the five […]
In the construction industry, reputation and relationships are everything. Many companies focus on securing contracts, completing projects, and moving on to the next job. But what happens after the work is done? Too often, construction firms lose touch with past clients, missing out on repeat business and referrals. The key to staying top of mind and maintaining long-term […]