Why Construction Companies should use Video in Content Marketing
Last Updated on May 28, 2025 by Dan
In construction, trust is everything. Whether you’re remodeling a kitchen or developing a commercial building, your clients are making a significant investment—and they want to know they’ve hired the right team for the job.
One of the most powerful ways to earn that trust before the first hammer swings? Video.
Why Construction Companies Can’t Ignore Video Content
Your future customers are doing their research long before they pick up the phone. They’re browsing websites, reading reviews, and comparing options. And when they land on your site or social media page, they don’t want to scroll through walls of text.
They want to see your work. They want to hear from happy customers. They want to feel confident that you’re the expert they should trust with their project.
That’s where video shines.
3 Reasons to Start Using Video Today
- Showcase Your Work Like Never Before
Photos are great—but videos offer movement, scale, and context. A well-edited walkthrough of a finished project can highlight your craftsmanship, attention to detail, and the quality that sets you apart.
2. Build Human Connection
People don’t hire companies—they hire people. A quick “Meet the Team” video or a short clip of the crew on-site can go a long way toward making your business feel approachable, professional, and real.
3. Earn Trust Through Testimonials
Written testimonials are easy to fake—but a client on camera, standing in their brand-new space and talking about their experience? That’s hard to beat. Video testimonials add authenticity and emotion that words alone can’t match.
Watch This Before You Scroll Any Further
Tips for Getting Started with Video Content
- You don’t need to hire a full-time videographer to make great content. Start simple:
- Smartphone tours of before-and-after projects
- Short clips introducing yourself and your team
- Time-lapse videos of a project in progress
- FAQ videos answering common client questions
- Behind-the-scenes looks at materials, tools, or planning processes
- Once you start posting videos, share them across your website, social media, emails, and even proposals.
- Build Credibility. Build Relationships. Build Your Business.
At the end of the day, video helps potential clients see what it’s like to work with you. It shortens the sales cycle, builds trust faster, and helps you stand out in a crowded market.
If you’re not using video in your content marketing yet, now’s the time to start. Your competitors probably are—and your customers definitely expect it.
Let me show you how easy it is to start using video in you content markting strategy.
Let’s start a conversation dan@theconstructionindustrycopywriter.com
