Most remodeling marketing doesn’t fail because the photos are bad. Or because the website isn’t fancy enough. Or because you didn’t post often enough on social media. It fails for a simpler—and more uncomfortable—reason: Your marketing is focused on what you do, not what homeowners are actually trying to decide. Homeowners aren’t shopping for services They’re shopping for reassurance. When […]
In todays post, we’ll talk about Why content marketing isn’t optional — it’s your survival kit. Let’s face it — things are getting tighter. Referrals have slowed. Fewer people are clicking “Request a Quote.” Maybe you’ve even seen some projects get put on hold. When the economy gets shaky, homeowners and property managers get cautious. But that doesn’t mean they’ve […]
Revised May 21, 2024 When you think about construction, you probably think about concrete, steel, and hard hats. But here’s something you might not know: good writing is just as important as good building materials! That’s right, the words you use can help your business really stand out from the crowd. They’re like your own personal handshake with the world, […]
Developing a strong and consistent customer base is the goal of your online marketing program. When done correctly this process goes through 4 easy to learn stages. Today, online shoppers have hundreds of companies to choose from. If your company can show a potential customer that you understand their desires, problems, and concerns, they will see you as an authority […]