• 315-396-9976
  • baughstenc@gmail.com
  • Rochester,NY

The 5 Details Homeowners Actually Remember After A Remodel

Ask a homeowner about their remodel six months after it’s finished and you’ll notice something interesting. They won’t talk about the brand of cabinets.They won’t remember the insulation rating. They probably won’t even recall the exact cost breakdown. What they will remember are a handful of moments—small details that shaped how the entire experience felt. Here are the five details […]

Where Homeowners Are Spending In 2025 — And What It Means For Contractors

Despite economic pressures, rising mortgage rates, and inflation, American homeowners in 2025 aren’t hitting the brakes—they’re just getting smarter about where and how they spend. For contractors, remodelers, and trades professionals, this means big opportunities…if you’re paying attention. Here’s a breakdown of where the money is going—and how you can adjust your messaging to win more work. 1. Hidden Costs: […]

Why Remodelers Struggle to attract Quality Leads (And How to Fix It)

If you are struggling to get better leads, you could be targeting the wrong audience. You remodel kitchens, bathrooms, and entire homes with care and craftsmanship. But your marketing? It might be too vague to stand out. If your messaging sounds like “We do quality work at a fair price,” you’re not alone—and you’re not connecting with the people you […]

SEO For Construction Company Websites

If your construction company website isn’t bringing in leads, it’s not just a web design issue—it’s likely an SEO problem. SEO for construction company websites isn’t just about ranking higher on Google; it’s about getting in front of homeowners, developers, and property managers exactly when they’re searching for your services. In this post, we’ll break down how search engine optimization […]

Why Construction Companies should use Video Marketing

In construction, trust is everything. Whether you’re remodeling a kitchen or developing a commercial building, your clients are making a significant investment—and they want to know they’ve hired the right team for the job. One of the most powerful ways to earn that trust before the first hammer swings? Video. Why Construction Companies Can’t Ignore Video Content Your future customers […]