Site Content Audits

Eliminate the guesswork and build a website that works.

Simply stated, a Site Content Audit is a professional review of how the content performs across the pages of your website.

It’s purpose is to help:
1) drive traffic to your website, and
2) drive sales activities, or help you achieve your marketing goals.

When I perform a Site Content Audit, I look at how the content reads, how it guides your ideal customer through the sales process, how clear it is, and how it drives action.
In addition, I’m looking at how the content is positioned to attract people in search engines, so it can stand ahead of your competition.
Finally, it includes my professional recommendations for fixing the content areas that aren’t working too well.

Ultimately, a Site Content Audit is all about how your content is performing. For more insights into how web content can improve your constuction website, this article is a helpful introduction.

If you are looking to improve how your website reaches your target audience and improve sales, send me an email so we can schedule a brief no obligation interview.

dan@theconstructionindustrycopywriter.com