Five Content Projects for effective Lead Generation Campaigns

An effective lead generation campaign begins with a clear understanding of the outcome you want to achieve.

With that outcome in mind your campaign is designed to seamlessly guide your customers through a sequence of promotional pieces that encourage them to take an action that will help them in some way. They may have a problem that needs to be solved, or need a specific product only your company can provide.

Here are the five projects that make up an effective lead generation campaign.

Blog Posts

An article or blog post introducing a relevant valuable piece of information for the viewer.

Banner Ads

The customer sees a banner ad offering access to a free report containing useful and relevant information about your offering.

Landing Pages

The banner ad takes them to a Landing Page where they learn more about your offering. The copy is simple and focused with an invitation to check out a promise the reader will find useful. The page says they will get the report but first must provide the name and email .

Email sequence

A welcome email is generated when they provide their information and a link is provided to download your free report.

Sales Page

Follow up emails can now be sent with more relavant and beneficial opportunities worth exploring. Each new email is linked to a sales page. This page provides interesting, engaging and relevant information about your main offering and a link where the customer may take further action.

Each of these steps is designed to help your reader see that your company has the perfect solution for their problem and encourage them to reach out to you for the answers to their questions.

No pressure is exerted on your prospect to make a “buy now” decision. Their actions are purely voluntary. They either accept your offering or they don’t.

When respect and consideration is shown toward your prospects and they are provided the opportunity to engage with your company from a win-win perspective, they will often move to take the next step and give you a call.

This is a no pressure approach. It allows prospects to make a deep emotional connection with your company. Once they have made that level of commitment, they will naturally seek out additional information that will help them make a wise buying decision.

If you have any questions please leave a comment below.