How To Turn Your Best Projects Into Repeat Business
Last Updated on June 8, 2025 by Dan
How to Turn Your Best Projects Into Repeat Business – Simple follow-up strategies every contractor should be using.
You finished the job. The client is happy. You got paid. Now what?
If you’re like most contractors, you move on to the next job and hope the phone rings again.
But here’s the truth: your best future customers are the ones you’ve already worked for. And if you’re not following up with them, you’re leaving money on the table.
In uncertain times, building repeat business is one of the smartest moves you can make.
Why Repeat Clients Matter More Than Ever.
When the economy slows down or leads get scarce, referrals and return clients can keep your schedule full. Here’s why they matter: They already trust you — no hard sell required.
They know how you work — less friction, fewer surprises
They cost less to acquire — no ad spend, no cold outreach
They’re more likely to refer others — happy customers talk.
But here’s the kicker: they need a reason to come back.
Even your happiest customers won’t remember you if you don’t stay in touch.
3 Ways to Turn One Job Into Ongoing Work
- Send a Check-In Email After 6 Months. You don’t need to sell anything. Just check in.
“Hi Dan, I hope the kitchen is still working well for you and your family! We always appreciate feedback, and if there’s anything else you’re thinking about tackling this year, let us know — I’d be happy to help.”
That one message might land you the next job — or a referral.
- Create a Seasonal Maintenance Reminder
If you offer services like roofing, HVAC, painting, or outdoor work — create a checklist or reminder to send out in spring or fall.
You become a helpful expert, not just another contractor asking for work
- Feature Them in a ‘Project Spotlight’This works especially well if you have photos of the job.
“We loved working on this project for the Martin family — they turned their outdated bathroom into a clean, modern space that matches the rest of their home…”
You show off your work, honor your client, and stay top of mind.
Bonus: they’re likely to share it with friends.
The Big Idea: Don’t Let the Relationship End With the Invoice. Most contractors are great at doing the job — but terrible at staying in touch. If you want to be the contractor they call next time — or the one they refer to friends — you have to keep the relationship alive. And you don’t need to be pushy. You just need a plan.
Want Help Staying Top of Mind?
If you’d rather focus on building and let someone else handle the follow-up, I can help. I write simple, effective content (like client check-ins, newsletters, and follow-up sequences) that keeps your name in front of past clients — so you’re the first one they call when it’s time for the next job.
Let’s talk. [Schedule a quick call] or shoot me a message — and let’s turn One Job into Five.
Want to stay top-of-mind with past clients? Download my free PDF – “3 Emails that bring back Business.”
[Get the Free Email Templates].
