How Digital Marketing Got My Remodeling Business Off The Ground

Last Updated on March 6, 2025 by Daniel Stenabaugh

FAQ

How do I grow my remodeling business?

Focus on high-quality work, ask for referrals, build strong relationships with suppliers, expand service offerings, and invest in marketing.

2. How to market a remodeling business?

Use social media, create a professional website, optimize for local SEO, leverage before-and-after project photos, run paid ads, and network with realtors and contractors. Tell the story of how you helped a customer make their dream project come true.

3. How do I get customers for my remodeling business?

Offer promotions, ask past clients for referrals, partner with real estate agents, advertise on home improvement platforms, and use direct mail or door-to-door outreach.

4. How do I describe my remodeling business?

Highlight your expertise, services, unique value (e.g., quality, affordability, sustainability), and customer satisfaction. Example: “We specialize in high-quality home renovations, transforming spaces with expert craftsmanship and personalized service.”

5. How do I find clients for home renovations?

Attend local home shows, build referral partnerships with realtors and interior designers, advertise in home improvement magazines, optimize your Google My Business listing, and engage in community Facebook groups.

For a long time, I had dreamed of running my own remodeling company. Being my own boss, choosing the projects I wanted to work on, and building something lasting for my clients—that was the dream. I had the skills, the experience, and the drive. I’d worked on countless renovation projects, perfected my craft, and even built a small portfolio of completed jobs. My mindset was rock-solid. “I can do this! Nothing, but nothing, is going to stop me now!”There was just one problem: I didn’t have any clients.

Enter Digital Marketing.

I knew I needed a way to attract customers beyond word of mouth. I had heard that digital marketing was essential for small businesses, but every time I looked into it, I felt overwhelmed. SEO, content marketing, pay-per-click ads—where was I supposed to start?

I confess, I got discouraged.

For a few weeks, I told myself that my work would eventually “speak for itself” and that I just needed to be patient. But patience wasn’t paying the bills. I needed clients, and I needed them fast.

Then one day, I had a realization: “You know how to remodel homes—now it’s time to remodel your marketing!”

With that shift in mindset, I decided to dive in and learn how to use digital marketing to grow my business.

Simple and Effective Steps That Worked.

Here’s how I used digital marketing to get my remodeling business off the ground:

1. Built a Strong Online PresenceI started by creating a professional website that showcased my work, listed my services, and made it easy for potential customers to contact me. I made sure it looked clean, was mobile-friendly, and included high-quality before-and-after photos of my projects.

2. Leveraged Social Media for Visibility. I created profiles on Facebook, Instagram, and LinkedIn—platforms where homeowners and real estate investors hang out. I posted project updates, shared remodeling tips, and engaged with followers. Consistency was key.

3. Invested in Local SEO. I optimized my website and Google Business Profile with the right keywords—“kitchen remodeling in [my city],” “bathroom renovations near me,” etc. I also encouraged happy clients to leave Google reviews, which boosted my local search ranking.

4. Created Engaging Content. I started a blog and posted home improvement tips, renovation trends, and project spotlights. Not only did this help with SEO, but it also positioned me as an expert in my field. People started reaching out, saying, “I read your post on kitchen remodels—can we talk?” I even began a company newsletter to keep prospects up to date about important topics they might use in their own projects.

5. Used Paid Ads Strategically. I experimented with Facebook and Google Ads to target homeowners looking for remodeling services. Even a small budget went a long way in getting inquiries from serious potential clients.

6. Networked and Engaged Online.

Instead of just posting my own content, I actively engaged in Facebook groups, commented on LinkedIn posts, and participated in local online forums. The more I showed up, the more people noticed me.The ResultsWithin three months, my phone started ringing regularly. A homeowner who found my blog hired me for a full kitchen remodel. A real estate investor who saw my Instagram posts brought me on for multiple flip projects. My Google listing started ranking higher, and I began getting inquiries almost daily.

Fast-forward to today, and digital marketing is the engine that keeps my remodeling business running. I don’t have to chase clients anymore—they find me.

Conclusion

If you’re starting a remodeling business (or any business, really), don’t underestimate the power of digital marketing.

Build your online presence, engage with your audience, and let potential customers see your expertise. It worked for me, and it can work for you, too.

So dive in. Do it!

Your next big project could be just one click away.