FAQ
Construction Copywriting FAQ
1. What exactly does a construction copywriter do?
A construction copywriter writes marketing and website content specifically for contractors, builders, and home improvement companies. The goal is to turn your expertise into clear, persuasive words that bring in more leads and help you close more jobs.
2. How is construction copy different from regular copywriting?
Construction copywriting speaks directly to homeowners and commercial clients who need clear, trustworthy information before they make big decisions. It blends storytelling, technical accuracy, and sales strategy—all tailored to your industry.
3. Do you have experience writing for contractors like me?
Yes—I specialize in working with residential construction companies, remodelers, roofers, and trades. I know how to communicate your value without using buzzwords or industry jargon that confuses buyers.
4. How can better content help me close more sales?
Strong content helps you prequalify leads, answer objections, and show credibility—before a buyer even contacts you. That means you’re spending more time with serious prospects and less time with tire-kickers.
5. Can you help with SEO?
Absolutely. I write with both people and search engines in mind. Every blog post, service page, or case study is optimized to help you get found online while still sounding natural and persuasive.
6. Do I need a blog if I’m already getting leads?
Yes—because a blog builds long-term trust and authority. It helps with SEO, supports your email and social media content, and keeps your site from going stale. It’s a smart investment for sustainable lead generation.
7. What’s included in your newsletter or email writing services?
You’ll get topic ideas, writing, formatting, and a delivery-ready email or newsletter you can send to your list. I focus on value-packed content that nurtures relationships—not just “salesy” blasts.
8. What’s a case study, and why do I need one?
A case study is a short story about a real job you completed—what the client needed, how you solved the problem, and the results. It helps future clients trust you and imagine themselves working with you.
9. Can you rewrite my existing website content?
Yes. I offer content audits and full rewrites. I’ll make your site clearer, more persuasive, and better aligned with your sales goals—all while keeping your voice and branding intact.
10. How long does a typical project take?
Most projects take 1–3 weeks depending on scope. Rush jobs are possible, and I’ll always give you a timeline up front so you know what to expect