Skip to content
Facebook
Twitter
Instagram
Youtube
LinkedIn
315-396-9976
baughstenc@gmail.com
Rochester,NY
How Contractors actually get chosen
Trust, familiarity, and clear messaging - explained without marketing noise
How Contractors actually get chosen
Trust, familiarity, and clear messaging - explained without marketing noise
Start Here
First things first
If You Could Fix Only One Thing, Fix This
The First Marketing Move Every Contractor Should Make
What to Do Before You Spend Another Dollar
A Simple Marketing Plan That Makes Sense
How to Stop Guessing and Start Getting Results
Why Most Marketing Advice Doesn’t Work for Contractors
How Contractors actually get chosen
Put it in writing
Clear words customers trust
Clear Words Contractors Can Use to Get Calls
What to Say on Your Website (and What to Cut)
Words That Make Homeowners Trust You
The Biggest Writing Mistake Contractors Make
How to Explain Your Work Without Sounding Salesy
Simple Website Copy That Gets Calls
Tell your Story
Why property owners choose you
How to Stand Out Without Bragging
Why Homeowners Pick One Contractor Over Another
How to Talk About Your Work Without Bragging
What Makes You Different (Even If You Think You’re Not)
How to Answer “Why Should I Hire You?”
Telling Your Story in One Paragraph
Get the Phone Ringing
More calls. Better jobs
How to Get More Calls Without Chasing Leads
Why Your Phone Isn’t Ringing (and How to Fix It)
Where Good Jobs Actually Come From
Marketing That Works When You’re Busy
Stop Chasing Cheap Leads
How Homeowners Find Contractors Today
Keep Past Clients
Repeat work and referrals
Stay Top of Mind and Get Repeat Work
Why Past Clients Are Your Best Leads
Simple Follow-Up Most Contractors Never Do
What to Say When You “Just Want to Check In”
Staying in Touch Without Being Annoying
One Email a Month That Pays Off
Direct Sales Copy
Coming soon
Recent Posts
One Email a Month That Pays Off
February 5, 2026
Staying in Touch Without Being Annoying
February 5, 2026
What to Say When You “Just Want to Check In”
February 5, 2026
Simple Follow-Up Most Contractors Never Do
February 5, 2026