Lead-generation Copywriting
In order to grow sales every company CONSTANTLY needs lead generation to find potential buyers.
A sales lead is a person or a business who may eventually become a client.
Lead-generation is arguably the most important part of the entire sales process for any company … because without potential buyers (i.e. leads), they can’t make any sales. Ouch!
Studies show that on average 10 -15% of leads turn into sales. The more leads you have the more opportunities you have for meeting your sales objectives.
Lead-gen mainly involves creating awareness of your business offering and encouraging prospects to engage with your company through e-mail sign-ups and follow through.
Several methods are available to companies to build effective led generation campaigns such as
- Paid advertisement
- Banner ads
- Landing pages
- Email campaigns
- Video scripts
- Direct mail
- E-newsletter and ads
- Social Media content
- Etc.
If you would like to find out how to generate more leads for your business, email me at dan@theconstructionindustrycopywriter.com.