• 315-396-9976
  • baughstenc@gmail.com
  • Rochester,NY

Lead-generation Copywriting

In order to grow sales every company CONSTANTLY needs lead generation to find potential buyers.

A sales lead is a person or a business who may eventually become a client.

Lead-generation is arguably the most important part of the entire sales process for any company … because without potential buyers (i.e. leads), they can’t make any sales. Ouch!

Studies show that on average 10 -15% of leads turn into sales. The more leads you have the more opportunities you have for meeting your sales objectives.

Lead-gen mainly involves creating awareness of your business offering and encouraging prospects to engage with your company through e-mail sign-ups and follow through.

Several methods are available to companies to build effective led generation campaigns such as

  • Paid advertisement
  • Banner ads
  • Landing pages
  • Email campaigns
  • Video scripts
  • Direct mail
  • E-newsletter and ads
  • Social Media content
  • Etc.

If you would like to find out how to generate more leads for your business, email me at dan@theconstructionindustrycopywriter.com.