Why Most Remodelers Struggle to Get Better Leads

Last Updated on June 4, 2025 by Dan

If you are struggling to get better leads, you could be targeting the wrong audience. You remodel kitchens, bathrooms, and entire homes with care and craftsmanship. But your marketing? It might be too vague to stand out.

If your messaging sounds like “We do quality work at a fair price,” you’re not alone—and you’re not connecting with the people you really want to work with.

The truth is, many remodelers struggle with marketing not because they’re bad at it—but because they’re aiming at the wrong target. In this post, we’ll explain how refining your audience can lead to better leads, better projects, and a better business.

1. Why Broad Marketing Fails in Remodeling

Homeowners don’t hire remodelers based on how long they’ve been in business or whether they do “great work”—those are givens. They hire based on how well you understand their specific problem and whether they trust you to solve it.

When your message tries to speak to everyone—from budget bathroom clients to luxury kitchen remodels—you confuse or bore your ideal clients.

2. Every Remodeling Client Is Not the Same

Here’s a quick comparison:

Client Type	Needs	Priorities
Budget-conscious family	Max value for their dollar	Price, timeline, function
Empty nesters upgrading	Aging-in-place design, modern look	Trust, quality, minimal hassle
High-end homeowners	Magazine-worthy design	Custom details, luxury finishes

Trying to appeal to all of them in one message waters down your impact.

3. Define Your Ideal Remodeling Client

Ask yourself:

Which projects make us the most money with the least stress?

What kind of homeowners appreciate what we do best?

What do those homeowners care about—emotionally and practically?

Build a profile. For example:

“We specialize in helping midlife professionals remodel outdated kitchens into elegant, functional spaces that fit their lifestyle—without living in a construction zone for months.”

Now you’re talking to someone specific.

4. Speak Their Language

Once you know your ideal client, rewrite your marketing to reflect:

Their problems (“Tired of cooking in a cramped, outdated kitchen?”)

Their goals (“Get the chef’s kitchen you’ve always wanted—without the contractor horror stories.”)

Their values (Trust, timeliness, cleanliness, communication)

Avoid contractor-speak. Talk like a human solving another human’s problem.

5. Targeted Messaging Gets Better Leads

When your message is dialed in, you:

Attract clients who are ready to buy

Get fewer time-wasting inquiries

Book more of the jobs you actually want to do

Position yourself as a specialist, not a commodity

People will pay more when they believe you understand them better than the competition.

6. Take Action Now

Revisit your website: Who are you speaking to?

Rewrite your homepage or service pages with a specific audience in mind.

Adjust your next Facebook or Google ad to target one type of client.

Stop saying “we remodel everything” and start saying what you do best, for whom.

Conclusion

In remodeling, the right message doesn’t speak to everyone—it speaks clearly to the right someone. When you stop trying to please everyone and start targeting the clients who value what you do, marketing gets easier, leads get better, and your jobs get more profitable.

So who are you really trying to reach?

Here’s a free Remodeling Project Planning Checklist you can send to your prospective remodeling customers. Customize it to fit your specific offering and target customer.

If you need help with this, feel free to reach out. I’d be glad to help.

dab@theconstructionindustrycopywriter.com