Knowing who you’re talking to is the foundation of any persuasive web copy, especially for construction services. Your audience is the lifeblood of your business, and understanding them can make or break your marketing efforts. Start by identifying your target demographic. Are you catering to homeowners looking for renovations, commercial entities needing new buildings, or maybe government contracts? Pinning down […]
In the competitive landscape of the construction industry, retaining clients isn’t just about delivering quality projects; it’s also about maintaining relationships long after the project is complete. Traditional methods, like face-to-face meetings or handshakes over blueprints, have their place, but there’s another tool gaining traction: email marketing. In fact Studies have shown that for every dollar spent on Social Media, […]
Updated 5/15/24 In the competitive landscape of the construction industry, retaining clients isn’t just about delivering quality builds; it’s also about maintaining robust relationships long after the project is complete. Traditional methods, like face-to-face meetings or handshakes over blueprints, have their place, but there’s another tool gaining traction: email marketing. You might wonder how email campaigns fit within the context […]
Revised May 21, 2024 When you think about construction, you probably think about concrete, steel, and hard hats. But here’s something you might not know: good writing is just as important as good building materials! That’s right, the words you use can help your business really stand out from the crowd. They’re like your own personal handshake with the world, […]
I’ve observed that the construction industry has often held on to traditional methods like a trusted hammer. The reasons are complex, from the highly physical nature of the job to the unique challenges of each construction project. But, times are changing, and I believe it’s crucial for the industry to evolve. Digital transformation in construction means integrating digital technology into […]
If you already have a website, or just beginning to think its time to have an online presence, then these four steps will get you moving in the right direction. You may be thinking you need to have hundreds and hundreds of clicks to your site in order to grow your business, but generally that is not the case. The […]
Revised 3/6/2024 For a long time you’ve tried to find a way to build a loyal customer base…one that is eager to hear about your latest projects, and thankful when you come up with solutions for their complex construction problems. Your past customers don’t always respond when you contact them with a call to stop by and see how they’re […]
Does your customer know your unique sales proposition? In the language of online marketing your unique sales proposition is the promise you make to all your customers. It is the statement that makes a promise your customer understands. It is what you do that is unique to your business. Your USP is what you stand for. In your USP you […]
If you are looking for interesting ideas for Retirement savings accounts, you might want to consider some Alternative Investments to mutual funds and Exchange traded funds. This new section will offer some ideas you may be interested in exploring for yourself and your employees. One investment alternative that many business owners and employees overlook is Options Trading in their IRA […]
Developing a strong and consistent customer base is the goal of your online marketing program. When done correctly this process goes through 4 easy to learn stages. Today, online shoppers have hundreds of companies to choose from. If your company can show a potential customer that you understand their desires, problems, and concerns, they will see you as an authority […]