AI Policy

Many clients ask if I use AI tools when writing marketing copy. And, if so, how.

Here is my policy.

I specialize in writing copy that is original and effective. To accomplish that, I maintain the role of primary writer — doing the important thinking, strategizing, and wordsmithing myself — especially when composing an initial draft.

I do, however, use AI as a kind of “writer’s assistant”. For example, I might get an AI to:

• Transcribe an interview.
• Summarize an article, web page, or video.
• Research a topic and find reputable sources.
• Provide insights into a target market; particularly what motivates them to buy.
• Generate ideas for creative concepts or content topics. (AI can be a great brainstorming buddy.)
• Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc. to use in the copy.
• Review a draft and recommend edits and improvements.
• Proofread for typos, grammar, and other errors.
• Play the role of your customer and tell me how persuasive the copy is from that POV. (The next best thing to testing the copy live!)
• Make me a Cappuccino. (Okay, not so much!)

If you provide me with information that is a trade secret or otherwise confidential, I will never input that information into an AI without your approval.

Bottom line: Regardless of how I use AI tools, my work for you will always be original and leverage my 25+ years of construction experience and writing engaging, high-response copy.

I guarantee it.