Running a contracting business doesn’t leave much time (or energy) for social media. And let’s be honest—some days you’ve got nothing to say. But staying visible online helps you stay top of mind with potential clients, especially when work slows down. The good news? You don’t need to be a social media guru or a full-time content creator to make an impact.
Here’s a simple list of low-effort, high-impact content ideas for contractors who want to stay consistent without the stress.
1. Before-and-After Photos. Everyone loves a transformation. Snap a quick photo before you start a project, and another when it’s done. No need for fancy lighting—just show the real results.
Caption idea: “From demo to done. Another kitchen makeover wrapped up in [Town Name]. Thinking of updating yours?”
2. Behind-the-scenes Shots: People are curious about how things work. A quick photo or short video of your crew pouring concrete, laying tile, or prepping a job site builds trust—and shows you know what you are doing.
Caption idea: “Another early morning pour. Getting it done before the heat kicks in.”
3. FAQs You Always Answer – Turn the questions you get all the time into short posts. No need to reinvent the wheel—just answer them like you would on the phone.
Post idea:
“How long does a typical bathroom remodel take? We get this one a lot. Here’s what to expect…”
4.Quick Tips . Share a home maintenance tip or a seasonal reminder. It positions you as helpful and knowledgeable, without selling anything.
Post idea:
“Your roof takes a beating in the summer. A quick gutter check now can save you a headache come fall.”
5. Happy Client Quote. Have a satisfied customer? Ask if you can share their feedback. A screenshot or quote graphic builds credibility fast.
Caption idea:
“We love hearing this. Big thanks to the [Smiths] for trusting us with their home.”
6. Tool Tuesday (or any day). Snap a pic of a tool you’re using and say what it’s for. People love knowing what the pros use—and it gives you a reason to post without overthinking it.
Post idea:
“This little level has saved us more times than we can count. Can’t leave the shop without it.”
7. Throwback Projects – If you haven’t posted a great project from last year, now’s the time. Pull one from the archives and give it a fresh caption.
Caption idea:
“Still proud of this one. Built in 2022, but still one of our favorites.”
Final Thought:
Show Up, Even When You Don’t Feel Like It. You don’t need to be brilliant every day. You just need to show up consistently. By rotating through simple post ideas like these, you’ll stay visible, build trust, and keep your business top of mind—without burning out.
Need help getting started?
Create a simple weekly schedule:
Monday: Jobsite photo
Wednesday: Quick tip or FAQ
Friday: Client quote or throwback project.
It doesn’t have to be perfect—it just has to be posted.
